Basic Selling Skills
Superior Telephone Selling
Sales Managers Workshop
Basic Marketing Skills
Effective Negotiations
Getting To Yes!
Manager as Coach
Delivering Great Presentations
Turning Managers Into Leaders
Basic Marketing Skills
Fundamental Skills Training for Marketers in the New Century
New to marketing?
Need to brush up your skills?
Want to use marketing techniques to increase your business?
Basic Marketing Skills is a hands-on approach to the marketing role
Purpose:
Develop basic marketing skills for new marketers.
Enable sales personnel to use marketing tools to aid in sales pipeline generation
Revisit marketing for the existing marketer
Enable the small business owner to use marketing to increase business
Course Features:
Understanding the market
The elements of product
Pricing effectively
The role of design in marketing
Factoring in competition
The art of promotion
Distribution as a key ingredient of marketing
Takeaway Skills:
Understanding and practice in:
Defining the market space
Creating the right marketing programs to do the job
Managing pricing over time
Effective advertising
Using PR to increase the efficiency of the marketing budget
The design process and its importance in achieving the marketing program's
objectives
Use of the Marketing Program Planner
Audience:
Marketing and sales personnel, small business owners, people new to the marketing role and anyone who needs marketing to do their job
Prerequisites:
A genuine interest in using marketing skill to further business performance
Duration: 3 days